What is Brand Identity

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry,(Pty) Ltd on the block. And your brand identity design? It’s what shapes your company.

But what exactly is brand identity? What does it have to do with design? And how do you shape a strong brand identity that takes your business to the next level?

you need to make sure you look the part. You save up your money to buy the new Adidas shoes everyone covets. You get a new haircut. 

Those tangible elements—the shoes, the haircut, the team membership—that’s brand identity.